It might sound corny, but I have found the saying “fail to plan and plan to fail” to be absolutely true! I have worked in the voluntary sector at a senior level for more than 12 years now – and I cannot stress enough how vital it is to apply adequate resources to planning and […]
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Category: Marketing
March 29, 2017
What the *bleep* is raising awareness?
I hear the term ‘raising awareness’ time and time again – but what are you really doing? If you’re being honest, is it an excuse? If you’re being really honest, is it a term you use to feel better when you realise resources have been inefficiently applied? In my experience, raising awareness is often used […]
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